Exploring Blockchain Value Creation: The Case of the Car Ecosystem
- Ingrid Bauer, University of Zurich, Departement of Informatics, Information Management, Zurich, Switzerland
- Liudmila Zavolokina, University of Zurich, Zurich, Switzerland
- Fabian Leisibach, University of Zurich, Informatics, Information Management, Zurich, Switzerland
- Gerhard Schwabe, Department of Informatics, University of Zurich, Zurich, Switzerland
AbstractBlockchain is expected to create a variety of new opportunities for businesses. Yet, little is known about how companies can exploit business value from the technology. However, without a clear understanding of how, and corresponding adaption of business practices, the realization of value is doomed to failure. Hence, we contribute to this gap by analyzing and explicating the specificities of value creation from blockchain in the ecosystem of a car. In the course of an exploratory case analysis we conducted interviews and workshops with industry and blockchain experts from five diverse stakeholder groups. In brief, we provide early evidence that (1) blockchain enables value creation through: Distributed Product Innovation, Controlled Customer Intimacy and Shared Operational Efficiency. Further, (2) we derive guidelines and discuss learnings for other businesses aiming to leverage value from blockchain technology.
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