Development of Trust Measure in Biometric Technology
- Zhaleh Semnani-Azad, Reh School of Business, Clarkson University, Potsdam, New York, United States
- Shih-Yi James Chien, Department of Information Management, National Sun Yat-sen University, Kaohsiung City, Taiwan
- Yannick Forster, Chemnitz University of Technology, Chemnitz, Germany
- Stephanie Schuckers, Department of Electrical and Computer Engineering, Clarkson University, Potsdam, New York, United States
- Houchao Gan, Clarkson University, Potsdam, New York, United States
AbstractSocietal acceptance of biometric technology is complex and highly dependent on trust. The limited work on trust in biometric s is mostly anecdotal with correlational patterns associated with familiarity and confidence in different types of biometric s . To develop a comprehensive understanding of people’s trust perceptions toward biometric s, we employed existing theories to develop a systematic measure of trust in biometric s from a consumer perspective. We 1) gathered prior trust measures in the context of interpersonal interaction, technology adoption, information system and automated technology, 2) identified common trust dimensions across these contexts, 3) modified the items for the context of biometric technology, and 4) conducted a survey study to determine sub-factors and reliability of this new measure. Our data generated seven new factors associated with consumer trust in biometric technology. We discuss implications of the current work and suggest future directions.
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