Digital Transformation of Radio Broadcasting: An Exploratory Analysis of Challenges and Solutions for New Digital Radio Services
- Stefan Hirschmeier, Department of Information Systems and Information Management, University of Cologne, Cologne, Germany
- Roman Tilly, Department of Information Systems and Information Management, University of Cologne, Cologne, Germany
- Vanessa Beule, University of Cologne, Cologne, Germany
AbstractLike other media industries before, radio broadcasting is increasingly facing competition from new media platforms and changing consumer expectations. Many broadcasters are experimenting with possible solutions and are changing their production processes. While this is necessary, research is needed to capture the whole phenomenon of digital transformation of radio broadcasting. We conducted exploratory qualitative content analysis on talks of radio practitioner to identify current challenges, possible solutions, and specific aesthetics that shape current and future radio experience. We conceptualize the case of digital transformation of radio from the perspective of service-dominant logic and digital service innovation and discuss relevant areas of service innovation. We thus offer orientation for practitioners and contribute to a rather new, yet fruitful area of research for the information systems discipline.
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