Is #NotMyBattlefield Rooted in Gamer Identity? An Examination of Demographic Factors, Genre Preference, and Technology Use of Gamers
- William Howe Jr., Department of Communication, University of Oklahoma, Norman, Oklahoma, United States
- Dalaki Livingston, Department of Communication, University of Oklahoma, Norman, Oklahoma, United States
- Sun Kyong Lee, Department of Communication, University of Oklahoma, Norman, Oklahoma, United States
AbstractThis study examined characteristics of players that self-identified as gamers. Participants (N = 476) were asked to complete an online survey and provide information about their video game play. Analyses of the survey responses found support for gamers being younger, men, and playing more. We also found that some of the genres of play and technology used diverged from previous research. The two most surprising findings were that gamers preferred to play on consoles more than on computers, and massive-multiplayer online games were not the most played genre. This paper contributed to research in three ways: previous assumptions surrounding gamer identity and demographics were tested, the genre of games and method of play were examined to refine the definition of a gamer, and the implications of gamer identity were discussed.
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