Users’ Participation Motivation and Behavior Patterns in Online Health Community: A Game Theory Viewpoint
- Yanyan Shang, The University of Tampa, Tampa, Florida, United States
AbstractOnline health communities (OHC) are one of the most promising health-related social media services that have been developed, increasing in numbers and users in the past decade. Studies show that patients can benefit from participating in OHC, including obtaining information and knowledge, receiving support, and releasing mental stress. The purpose of this study is to identify the motivation behind users’ participation and to understand their behavior patterns across time in the online health community. A game theoretic model is used.
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