Digital Transformation Through Internet of Things Services
- Tayfun Keskin, Information Systems Department, The University of Texas Rio Grande Valley, Edinburg, Texas, United States
- Burcu Tan Erciyes, Anderson School of Management, The University of New Mexico, Albuquerque, New Mexico, United States
AbstractInternet of Things (IoT) have been disrupting industries through shifting novel services, and business models. Organizations should also redesign their business service models to navigate this disruption. A holistic understanding of digital transformation through IoT requires the cooperation of multiple disciplines ranging from engineering to economics. This paper utilizes a conceptual model to develop an analytical framework to investigate a number of pricing strategies enabled by different business models. Our findings demonstrate that the Internet of Things phenomenon has the potential to disrupt the way we do business by connecting markets and enabling new business models.
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